My work
C3 Social Media Campaign:
Developed and executed a social media campaign to expand outreach and encourage prospective students to apply to the C3 Program. I analyzed content trends and audience behavior to determine the most effective format, selecting short-form video (reels) as a key tactic to reach audiences beyond the program’s existing network.
I created a series of reels that highlighted the program’s mission and were designed to increase visibility, engagement, and connection with new audiences.
Analytics:
Instagram Analytics & Audience Growth
Through the use of reels and high-performing content, I contributed to a 40.5% increase in profile activity and a 53.9% increase in profile visits, expanding overall audience reach.
Content Strategy, Analytics & Audience Growth
Strengthened through creating high-performing reels and optimizing content to increase engagement, visibility, and overall audience reach.
Little Lights Foundation — Mock Nonprofit Brand:
Developed a mock nonprofit organization, Little Lights Foundation, to explore brand creation and communication strategy from the ground up.
I created a full brand identity, including a logo, visual style, and messaging, along with a press release to support the organization’s launch. This project also included planning a brand introduction campaign to establish awareness and communicate the foundation’s mission.
This work highlights my ability to develop cohesive branding and craft strategic communication that supports a successful launch.
Brand Logo
Designed a cohesive logo and visual identity to reflect the foundation’s mission and engage community members, donors, and partners, resulting in a recognizable and trustworthy brand presence.
Newsletter
Created a structured and engaging newsletter to inform and connect with supporters and community members, strengthening audience engagement through clear and purposeful messaging.
Ad Piece
Developed a visually compelling ad to promote the foundation’s mission and encourage community involvement, effectively capturing attention and increasing awareness.
Media Kit Sheet
Designed a concise and visually appealing media kit to present key information to media contacts and potential partners, supporting outreach and collaboration opportunities.
My Portfolio 